Free GEO audit
Free GEO audit: is your site ready to be cited by AI?
Run a free, instant GEO audit — a 0–100 readiness score: can ChatGPT, Perplexity, Claude, Google AI Overviews and the rest reach, read and quote your site? No account, results in seconds.
What is a GEO audit?
A GEO audit measures whether an answer engine can reach your site, read it, and find something on it worth quoting. Generative Engine Optimization is the discipline; the audit is the measurement. It scores whether the AI crawlers are allowed in, whether the writing carries quotable material, whether your markup says what each page is and whether the technical basics hold without JavaScript, and returns one 0–100 composite with the failures ranked by the points each one costs. Agent readiness gets a score of its own: whether AI agents can reach your site, read it without JavaScript and parse its data. Those are the preconditions, not a test that an agent can complete a task.
A score above 90 means nothing is blocking an engine. It does not mean you are being cited: our own site scores 97 and the audit still finds content gaps every week. Crawler access makes you eligible; quotable material makes you cited.
What a GEO audit checks
The same audit that runs inside CrunchJunkie — built on published research about AI citation, not a generic SEO crawl.
AI crawler access
Whether your robots.txt lets the crawlers that feed live AI answers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended…) read your site — and where you're blocking one your competitors allow.
Quotable content
Direct quotations, cited statistics and authoritative outbound links — the on-page signals a 2024 lab benchmark linked to a higher AI-citation rate. Crawler access makes you eligible; quotable material makes you cited.
Structured data
Schema.org markup an answer engine can parse without guessing — Organization, Article, Product, FAQ and the types that describe what your pages actually are.
llms.txt & hygiene
A valid llms.txt, clean server-rendered HTML, working sitemap and canonical hygiene — the technical basics that decide whether a page is readable without JavaScript.
Agent readiness
A separate 0–100 score for whether AI agents can reach your site, read it without JavaScript and parse its data: the preconditions, not a test that an agent can complete a task. MCP descriptors and agent catalogs are noted, never scored.
Competitor benchmark
Inside CrunchJunkie, we crawl your competitors too — so you see 'you block ChatGPT while three of five competitors allow it': a precondition for citations that you're missing and they aren't.
Watch a full audit, end to end (2:42)
A complete run on a real site in under three minutes — from the readiness score through the insights to the prioritised fixes and Draft-the-fix.
Grounded in evidence, not vibes
The audit weights its checks by what research links to AI citation. The foundational study, Aggarwal et al., “GEO: Generative Engine Optimization” (KDD 2024), is a 2024 lab benchmark: across ~10,000 queries, statistics, quotations and source citations lifted visibility by up to 40%, while classic keyword density barely moved it. We weight our checks the same way. The score measures readiness. Whether engines actually name you is what AI visibility tracking measures. We also run this audit on our own site every week; our last composite was 97/100, and it still flagged three content gaps — because a technically perfect site can still give an answer engine nothing worth quoting.
Fully EU-hosted (Frankfurt). The free audit reads your public pages and robots.txt only — nothing is installed, no tag, no account. GEO: Generative Engine Optimization (KDD 2024).
Read next
How to run a GEO audit: the complete 2026 checklist
The checklist we actually run, in the order we run it, on a site that scored 93/100 and still had three things wrong with it.
GEO audit vs SEO audit: what's the difference?
Where the two overlap, where they diverge, and why a page can rank first in Google and stay invisible in ChatGPT.
Free AI-visibility check
The audit says whether AI can read your site. This one says whether ChatGPT, Gemini and Perplexity actually mention you.
GEO audit FAQ
What is a GEO audit?+
A GEO (Generative Engine Optimization) audit measures whether a website is technically and editorially ready to be found and cited by AI answer engines like ChatGPT, Perplexity, Google AI Overviews and Gemini. It scores AI-crawler access, quotable content signals, structured data, llms.txt and agent-readiness, and returns a prioritised list of what to fix.
How is a GEO audit different from an SEO audit?+
An SEO audit optimises for ranking in a list of blue links — keywords, backlinks, Core Web Vitals. A GEO audit optimises for being quoted inside an AI-generated answer, which is a different mechanism: the model has to be allowed to read your page, and then find something worth lifting (a direct quote, a cited statistic, a clear claim). A site can rank #1 in Google and still be invisible in ChatGPT.
What does the free GEO audit include?+
A 0–100 composite score, a per-category breakdown (AI crawler access, content, structured data, llms.txt, agent readiness) and a prioritised fix list. It's instant, needs no account, and runs the same engine as the audit inside CrunchJunkie — where you also get the weekly re-audit, the competitor crawler benchmark and evidence-grounded content briefs.
Is it really free?+
Yes — the instant audit is free and needs no sign-up. Leave an email and we'll send you a copy. The recurring audit, competitor benchmark, trend history and the rest of the AI-visibility platform are part of CrunchJunkie, from €14/mo.
See where AI actually stands on your brand
The free audit tells you if AI can read your site. CrunchJunkie tells you whether it's citing you — across ten engines, on every plan.