Journal

Ideas on AI visibility & reporting

Guides and thinking on generative engine optimization, AI search visibility, and modern marketing reporting — from the team building CrunchJunkie.

One prompt on the left fanning out into five different answers across five AI engines — the same question producing five different results.
AI visibility·8 min

Ask Five AI Engines About Your Brand, Get Five Answers — Here's What to Measure Instead

Five AI engines give five different answers about the same brand, and one engine changes its mind between runs. Here's what to measure instead of a single check.

23 August 2026Read
An AI crawl-insights dashboard for pmax.online over 14 days: 7 providers detected, 108 AI fetches, most active OpenAI at 72.2%, top-3 share 88.9%, user requests 12.0% (13), search & training 82.4% (89), with a 100% verified share-of-fetches bar led by OpenAI
AI visibility·9 min

The Supply Side of AI Visibility: How to Read Your AI Crawl Logs

Your AI crawl logs are the supply side of AI visibility — whether ChatGPT, Perplexity and Claude can even reach your pages. How to read them, with real numbers.

11 August 2026Read
A GEO audit's competitor AI-crawler access panel comparing how a site's robots.txt stacks up against seven competitors for the crawlers behind ChatGPT, Perplexity, Claude and Google
AI visibility·8 min

GEO Audit vs SEO Audit: What's the Difference?

SEO audits optimise for ranking; GEO audits optimise for being quoted by AI. Where they overlap, where they diverge, and why in 2026 you need both.

8 August 2026Read
A GEO audit score card for pmax.online reading 93 out of 100, band AI-ready, scored across 6 pages, with category scores: AI crawler access 100, content accessibility 92, structured data 76, technical SEO hygiene 100, llms.txt 100
AI visibility·12 min

How to Run a GEO Audit: The Complete 2026 Checklist

A step-by-step GEO audit: crawler access, quotable content, schema, llms.txt and agent-readiness — grounded in the research and a 93/100 site that still failed.

8 August 2026Read
Horizontal bar chart of one brand's AI visibility across nine engines on a single day, from 65.4% on Perplexity down to 1.9% on DeepSeek
AI visibility·11 min

AI Visibility Metrics: The 12 That Matter (and 5 That Lie)

The AI visibility KPIs worth reporting, the ones that mislead, and how many runs it takes to trust a number — 30 days of first-party data across nine engines.

3 August 2026Read
A CrunchJunkie AI-visibility score card reading 26.3% (plus or minus 4.8%), measured over 457 of 1,740 runs — a percentage shown with its sample size and margin of error.
AI visibility·9 min

Is Your AI Visibility Data Real? A Reproducible Test

Caching and personalisation quietly distort AI-visibility data. A reproducible three-test protocol, with exact prompts, to audit any tool — ours included.

1 August 2026Read
CrunchJunkie explainer card: an AI-visibility score shown as a bare 39% next to a defensible 39% ± 11%, based on n = 1,842 runs across 9 AI engines.
AI visibility·8 min

Scraping vs API for AI visibility: why sampling wins

AI-visibility tools argue scraping vs API. It's the wrong debate — sampling design and an honest margin of error are what make a number accurate.

30 July 2026Read
CrunchJunkie AI visibility dashboard showing overall visibility, average position, sentiment and share of voice across AI models
AI visibility·8 min

What strategies improve brand visibility in AI search engines?

Everyone's talking about AI visibility. Here's what to actually do about it. Discover CrunchJunkie's 6 strategies to improve brand visibility in AI search.

21 July 2026Read
Two line charts for one brand over five weeks: AI visibility rising from 31% to 35% while website sessions fall from 458 to 245
AI visibility·7 min

AI Search Visibility Metrics & KPIs: A real 5-week Case Study

The AI visibility metric that changed everything for a luxury brand — and the KPI no dashboard shows.

20 July 2026Read
AI visibility dashboard showing the four core metrics — visibility, average position, sentiment and share of voice — across nine AI engines, each with its sample size
AI visibility·14 min

The best AI search monitoring tools in 2026: an honest buyer's guide

A verified, no-hype comparison of the tools that track how your brand shows up in ChatGPT, Perplexity, Gemini, Claude, Copilot and Google AI Overviews — with real entry prices, the per-engine add-ons most guides leave out, and how to choose.

9 July 2026Read
Reporting·5 min

AI visibility meets marketing reporting: the agency stack for 2026

AI-search visibility and marketing reporting have lived in separate tools. Here's why bringing them into one report is becoming the agency standard — and what it looks like in practice.

7 July 2026Read
AI visibility·6 min

What is Generative Engine Optimization (GEO), and why should agencies care?

GEO is the practice of getting your brand recommended by AI assistants like ChatGPT, Gemini and Perplexity. Here's what it is, how it differs from SEO, and how to measure it.

7 July 2026Read