Ideas on AI visibility & reporting
Guides and thinking on generative engine optimization, AI search visibility, and modern marketing reporting — from the team building CrunchJunkie.
AI Tracking: How to Track Brand Mentions in AI Search
AI tracking: ask ChatGPT, Gemini and Google's AI your buyers' questions, count who gets named. The method, and what tracking our own brand showed.
Does a GEO score predict AI visibility? We tested ours on 81 agencies. It does not.
We ran our GEO audit on 81 German SEO agencies and compared the score with how often four AI engines named them in 633 answers. Results and data to download.
Before you write a new page, look at the pages AI already cites. Most of them are somebody else's list.
Three categories, 2,762 AI answers over 90 days. In two of them a third of all answers cite one ranking page. Find those pages first, then get on them.
Search Console's Generative AI report: what it shows, and the four questions it can't answer
Google gave every site a Generative AI report on 31 August 2026. It answers one question well and four not at all. Here is which, and what to read instead.
We ran the same AI-visibility study twice. Eight of 19 agencies changed rank. Not one change beats the margin of error.
Two windows, no shared days, 19 US agencies, the same engines and questions. Eight changed rank. Not one change is bigger than the margin of error.
How to See Which AI Crawlers Visit Your Site (and What They Read)
AI crawlers never show up in analytics. Three tested commands for your access log: which bots came, what each one read, and whether it was genuine. On our own site, one in four was fake.
Which German SEO agencies AI recommends in 2026, and where it gets that from
We put ten buyer questions to ChatGPT, Gemini, Perplexity and Google AI Overviews for nine days and counted which of 109 German SEO agencies the 713 answers named. No submissions, no fees.
11.6% of AI Crawler Fetches Hit a Firewall. Here's What That Costs.
Fourteen days of real server logs: 3,695 AI-crawler fetches, 430 blocked with HTTP 403/406 — most of them on purpose, 29 of them expensive. How to read your own blocks.
The best GEO agencies in the US, ranked by how often AI actually recommends them
We asked ChatGPT and Claude six buyer questions 198 times over six days and counted which US GEO agencies they named. No submissions, no fees.
Query Fan-Outs: the Searches AI Runs Before It Answers You
AI engines run their own web searches before answering — and they expose them. 521 captured fan-out queries, what each engine's search style looks like, and how to use yours.
AI Shopping Visibility: Tracking What AI Recommends at Product Level
When buyers ask AI what to buy, the answer names products, not just brands. Tracking recommendation rate at SKU level — and the schema audit most product pages fail.
Tracking Brand Visibility in Google AI Overviews and AI Mode
Google's two AI surfaces have no API, no fan-out and different mechanics from ChatGPT. How to measure your brand in both — and what actually moves them.
White-Label AI Visibility Reporting: the Agency Line Item
How agencies productize AI-visibility tracking under their own brand — what white-label actually covers, per-brand economics from real plan math, and pricing structures that don't invent numbers.
How Agencies Report AI Visibility to Clients (With a Real Report)
The metrics that survive a client meeting, the ones to leave out, and a page-by-page walk through a real monthly AI-visibility report — white-label, scheduled, honest.
How to Check if AI Chatbots Cite Your Website
The manual five-minute check, why a single check misleads, and what proper citation measurement looks like — with real numbers from a live account.
Cited Isn't Named: Why AI Quotes Your Site but Recommends Someone Else
Being cited by an AI engine and being recommended by it are two different wins, and they drift apart. How to measure each — and what to fix when they diverge.
Ask Five AI Engines About Your Brand, Get Five Answers — Here's What to Measure Instead
Five AI engines give five different answers about the same brand, and one engine changes its mind between runs. Here's what to measure instead of a single check.
The Supply Side of AI Visibility: How to Read Your AI Crawl Logs
Your AI crawl logs are the supply side of AI visibility — whether ChatGPT, Perplexity and Claude can even reach your pages. How to read them, with real numbers.
GEO Audit vs SEO Audit: What's the Difference?
SEO audits optimise for ranking; GEO audits optimise for being quoted by AI. Where they overlap, where they diverge, and why in 2026 you need both.
How to Run a GEO Audit: The Complete 2026 Checklist
A step-by-step GEO audit: crawler access, quotable content, schema, llms.txt and agent-readiness — grounded in the research and a 93/100 site that still failed.
12 AI Search Visibility Metrics to Track in 2026
The 12 AI search visibility metrics worth tracking in 2026, each with its formula, minimum sample and guardrail — from 30 days of first-party data across nine engines.
Is Your AI Visibility Data Real? A Reproducible Test
Caching and personalisation quietly distort AI-visibility data. A reproducible three-test protocol, with exact prompts, to audit any tool — ours included.
Scraping vs API for AI visibility: why sampling wins
AI-visibility tools argue scraping vs API. It's the wrong debate — sampling design and an honest margin of error are what make a number accurate.
What strategies improve brand visibility in AI search engines?
Everyone's talking about AI visibility. Here's what to actually do about it. Discover CrunchJunkie's 6 strategies to improve brand visibility in AI search.
AI Visibility Up, Traffic Down: a Real 5-Week Case Study
A luxury brand's AI visibility climbed for five straight weeks while website sessions fell from 458 to 245. What every dashboard missed — and the number that caught it.
The best AI search monitoring tools in 2026: an honest buyer's guide
A verified, no-hype comparison of the tools that track how your brand shows up in ChatGPT, Perplexity, Gemini, Claude, Copilot and Google AI Overviews — with real entry prices, the per-engine add-ons most guides leave out, and how to choose.
AI visibility meets marketing reporting: the agency stack for 2026
AI-search visibility and marketing reporting have lived in separate tools. Here's why bringing them into one report is becoming the agency standard — and what it looks like in practice.
What is Generative Engine Optimization (GEO), and why should agencies care?
GEO is the practice of getting your brand recommended by AI assistants like ChatGPT, Gemini and Perplexity. Here's what it is, how it differs from SEO, and how to measure it.