The Crunch assistant

Crunch is the assistant built into CrunchJunkie. It does two jobs. First, it's context-aware: it knows which screen you're on and can explain the data in front of you — what a metric means, why a number moved, what a chart is showing — so you can get an answer without leaving the page. Second, it answers product how-to questions from this documentation, so "how do I schedule a report?" or "how do I add a secondary dimension?" gets a direct, accurate reply drawn straight from these guides. Think of it as a knowledgeable colleague who has read the manual and is also looking over your shoulder at the exact report you're working on.

There are two ways in. The "Ask Crunch" button in the topbar is always available, and the floating Crunch mascot in the corner of the screen opens the same assistant. Either one drops you into a chat where you can type a question in plain language. To get you started, Crunch offers suggestion chips — one-tap prompts relevant to the page you're on — so you can often get an answer without typing at all. Ask follow-ups freely; the conversation keeps its context as you go.

For how-to questions, ask the way you'd ask a colleague: "how do I white-label my reports?", "what's the difference between BYO keys and Managed AI?", "why don't my AI visibility results match what I see in ChatGPT?". Crunch answers these from the documentation, so the reply matches what's published here. For data questions, ask about what's on screen: "why did ROAS drop this month?", "what does engaged sessions mean?", "which campaign drove the most conversions?". Because Crunch can see the page context, it can ground its answer in your actual numbers rather than speaking in generalities.

Inside a report, hover any chart, table or breakdown — or a single KPI card — and click the small Crunch icon to "Ask about this". The assistant opens focused on just that widget, and answers only from its numbers: the exact values, their deltas versus the comparison period, and the timeframe shown. A banner tells you which widget is in focus, and one click ("Ask about the whole report instead") widens the scope back. This keeps answers precise — ask "what changed and why?" on a single chart and Crunch reads only that chart's data. If a widget's data can't answer your question, Crunch says so plainly rather than guessing or pulling in unrelated numbers.

Inside a report you can ask Crunch to add a widget in plain language instead of dragging one from the palette. Type what you want — "add a table of our top campaigns by ROAS", "break LinkedIn down by seniority", "show conversions by device as a donut", "add a monthly cost and conversions table for the last year", or "show the top Meta ads with their images" — and Crunch builds that widget straight into the report, against live data. You can also upload a screenshot of a widget (from another tool, a slide, or a competitor's report) and Crunch will reproduce the closest version it can from your connected data. Crunch is grounded in the same vetted, per-source catalog as Draft with AI, so it only ever builds things that actually exist for your connected sources — it never invents a metric, dimension or data source. That means one of four honest outcomes: it adds the widget; it tells you the data source you need isn't connected for this client yet (with where to connect it); it flags that the specific metric or breakdown you asked for isn't something CrunchJunkie builds yet — in which case it notifies our team automatically so we can add it — or, if you asked a question rather than gave an instruction, it just answers. Either way you never get a widget full of fabricated numbers.

Crunch handles the how-tos and the explanations, but some things need a human — a billing query, an account-specific problem, or anything the docs can't answer. When that happens, use the Contact support option in the assistant; it sends your message to our team by email, so you don't have to switch apps to get help. Our team is small and replies fast, usually within a few hours. Crunch knows its limits, and handing you to a person when needed is part of the design.